Bachelor of Science in Business Administration with a Major in Marketing (Online)
Bachelor of Science in Business Administration with a Major in Marketing (Online)
Bachelor of Science in Business Administration with a Major in Marketing (Online)
Program Highlights
Marketing focuses on understanding and meeting consumer demands. It encompasses the study of organizations and systems involved in delivering personal services to consumers and managing the distribution of goods from producers to consumers.
As a student in this online program, you will study communication, economics, statistics, accounting, management, marketing research, and strategy to develop the analytical and communication skills essential for a marketing career. You will gain a solid theoretical and practical understanding of marketing concepts, preparing you for diverse career paths such as sales management, advertising, market research, retailing, brand and product management, merchandising, and marketing management.
Program Learning Outcome
Graduates with a Bachelor of Science in Marketing will be equipped to excel in roles such as advertising executive, sales manager, marketing manager, retail manager, and various other positions within the marketing and business sectors.
Program Duration
The academic year consists of three semesters: Fall (divided into two eight-week terms), Spring (divided into two eight-week terms), and Summer (divided into two six-week terms).
Level
Undergraduate
Anytime, Anywhere
Totally Online
Academic Calendar
| Semester | Class Start |
|---|---|
| Spring 2025 Term 1 | January 6, 2025 |
| Spring 2025 Term 2 | March 10, 2025 |
| Summer 2025 Term 1 | May 12, 2025 |
| Summer 2025 Term 2 | June 23, 2025 |
Admission Requirements
The following materials must be submitted:
- A completed application form.
- Official transcripts verifying graduation from an accredited high school or an acceptable score on the General Education Development (GED) exam
- Official transcripts from ALL post–secondary schools previously enrolled
- Letter of Recommendation
- English Proficiency Requirement:
- You can check the English Proficiency Exemption
- Test Score TOEFL iBT: 71
- Test Score IELTS: 6.1
Full-Time Student
A full-time student is enrolled in 12-18 credit hours.
Part-Time Student
A part-time student is enrolled in 3-11 credit hours.
Curriculum/Courses (120 Credit Hours)
General Requirements – 39 CH
- Communication (12 CH)
- Technical Communication (3 CH) OR
- College Composition (3 CH)
- Humanities Seminar (3 CH)
- Effective Speaking (3 CH)
- Business Communication (3 CH)
- Humanities and Social Science (9 CH)
- Microeconomics (3 CH)
- Macroeconomics (3 CH) OR
- Survey of Economics (3 CH)
- Social Science Elective (3) (3 CH)
- Humanities (3 CH)
- Mathematics and Science (12 CH)
- College Algebra (3 CH)
- Essential Calculus (3 CH) OR
- Applied Math w/Business Concepts (3 CH)
- Statistics (3 CH)
- Science Elective (3) (3 CH)
- Other (6 CH)
- Business Spreadsheets (3 CH)
- Principles of Psychology (3 CH)
Additional Requirements – 81 CH
- Take one of the below:
- University Experience for Ketner School of Business (1 CH)
- University Experience-Business Students (2 CH)
- University Experience (1 CH)
- Business Core (38 CH)
- Accounting I (3 CH)
- Accounting II (3 CH)
- Business Concepts (3 CH)
- Professional Development & Strategies (1 CH)
- Global Strategic Management (3 CH)
- Managerial Finance (3 CH)
- Personal Finance (3 CH)
- Business Law & Ethics (3 CH)
- Designing Operations (3 CH)
- Organizational Behavior (3 CH)
- Capstone (3 CH)
- Marketing (3 CH)
- Capsim Business Simulation (3 CH) OR
- Business Internship (3 CH)
- Concentration Requirements (30 CH)
- Integrated Marketing Communication (3 CH)
- Commerce and Consumer Behavior (3 CH)
- Professional Selling (3 CH)
- Marketing Strategy (3 CH)
- Marketing Research (3 CH)
- Business Electives (15) (15 CH)
Electives – 13 CH
- Business Computer Applications (3 CH)
- Free Electives (10) (10 CH)
Tuition Fees
- Initial Application Fees: $105.
- Study Tuition Fees: $299 per credit hour.
Finally, please fill out the following free application form to enable us to proceed with your application.
- For any additional information or help, please email [email protected].
Program Highlights
Marketing focuses on understanding and meeting consumer demands. It encompasses the study of organizations and systems involved in delivering personal services to consumers and managing the distribution of goods from producers to consumers.
As a student in this online program, you will study communication, economics, statistics, accounting, management, marketing research, and strategy to develop the analytical and communication skills essential for a marketing career. You will gain a solid theoretical and practical understanding of marketing concepts, preparing you for diverse career paths such as sales management, advertising, market research, retailing, brand and product management, merchandising, and marketing management.
Program Learning Outcome
Graduates with a Bachelor of Science in Marketing will be equipped to excel in roles such as advertising executive, sales manager, marketing manager, retail manager, and various other positions within the marketing and business sectors.
Program Duration
The academic year consists of three semesters: Fall (divided into two eight-week terms), Spring (divided into two eight-week terms), and Summer (divided into two six-week terms).
Level
Undergraduate
Anytime, Anywhere
Totally Online
Academic Calendar
| Semester | Class Start |
|---|---|
| Spring 2025 Term 1 | January 6, 2025 |
| Spring 2025 Term 2 | March 10, 2025 |
| Summer 2025 Term 1 | May 12, 2025 |
| Summer 2025 Term 2 | June 23, 2025 |
Admission Requirements
The following materials must be submitted:
- A completed application form.
- Official transcripts verifying graduation from an accredited high school or an acceptable score on the General Education Development (GED) exam
- Official transcripts from ALL post–secondary schools previously enrolled
- Letter of Recommendation
- English Proficiency Requirement:
- You can check the English Proficiency Exemption
- Test Score TOEFL iBT: 71
- Test Score IELTS: 6.1
Full-Time Student
A full-time student is enrolled in 12-18 credit hours.
Part-Time Student
A part-time student is enrolled in 3-11 credit hours.
Curriculum/Courses (120 Credit Hours)
General Requirements – 39 CH
- Communication (12 CH)
- Technical Communication (3 CH) OR
- College Composition (3 CH)
- Humanities Seminar (3 CH)
- Effective Speaking (3 CH)
- Business Communication (3 CH)
- Humanities and Social Science (9 CH)
- Microeconomics (3 CH)
- Macroeconomics (3 CH) OR
- Survey of Economics (3 CH)
- Social Science Elective (3) (3 CH)
- Humanities (3 CH)
- Mathematics and Science (12 CH)
- College Algebra (3 CH)
- Essential Calculus (3 CH) OR
- Applied Math w/Business Concepts (3 CH)
- Statistics (3 CH)
- Science Elective (3) (3 CH)
- Other (6 CH)
- Business Spreadsheets (3 CH)
- Principles of Psychology (3 CH)
Additional Requirements – 81 CH
- Take one of the below:
- University Experience for Ketner School of Business (1 CH)
- University Experience-Business Students (2 CH)
- University Experience (1 CH)
- Business Core (38 CH)
- Accounting I (3 CH)
- Accounting II (3 CH)
- Business Concepts (3 CH)
- Professional Development & Strategies (1 CH)
- Global Strategic Management (3 CH)
- Managerial Finance (3 CH)
- Personal Finance (3 CH)
- Business Law & Ethics (3 CH)
- Designing Operations (3 CH)
- Organizational Behavior (3 CH)
- Capstone (3 CH)
- Marketing (3 CH)
- Capsim Business Simulation (3 CH) OR
- Business Internship (3 CH)
- Concentration Requirements (30 CH)
- Integrated Marketing Communication (3 CH)
- Commerce and Consumer Behavior (3 CH)
- Professional Selling (3 CH)
- Marketing Strategy (3 CH)
- Marketing Research (3 CH)
- Business Electives (15) (15 CH)
Electives – 13 CH
- Business Computer Applications (3 CH)
- Free Electives (10) (10 CH)
Tuition Fees
- Initial Application Fees: $105.
- Study Tuition Fees: $299 per credit hour.
Finally, please fill out the following free application form to enable us to proceed with your application.
- For any additional information or help, please email [email protected].
Program Highlights
Marketing focuses on understanding and meeting consumer demands. It encompasses the study of organizations and systems involved in delivering personal services to consumers and managing the distribution of goods from producers to consumers.
As a student in this online program, you will study communication, economics, statistics, accounting, management, marketing research, and strategy to develop the analytical and communication skills essential for a marketing career. You will gain a solid theoretical and practical understanding of marketing concepts, preparing you for diverse career paths such as sales management, advertising, market research, retailing, brand and product management, merchandising, and marketing management.
Program Learning Outcome
Graduates with a Bachelor of Science in Marketing will be equipped to excel in roles such as advertising executive, sales manager, marketing manager, retail manager, and various other positions within the marketing and business sectors.
Program Duration
The academic year consists of three semesters: Fall (divided into two eight-week terms), Spring (divided into two eight-week terms), and Summer (divided into two six-week terms).
Level
Undergraduate
Anytime, Anywhere
Totally Online
Academic Calendar
| Semester | Class Start |
|---|---|
| Spring 2025 Term 1 | January 6, 2025 |
| Spring 2025 Term 2 | March 10, 2025 |
| Summer 2025 Term 1 | May 12, 2025 |
| Summer 2025 Term 2 | June 23, 2025 |
Admission Requirements
The following materials must be submitted:
- A completed application form.
- Official transcripts verifying graduation from an accredited high school or an acceptable score on the General Education Development (GED) exam
- Official transcripts from ALL post–secondary schools previously enrolled
- Letter of Recommendation
- English Proficiency Requirement:
- You can check the English Proficiency Exemption
- Test Score TOEFL iBT: 71
- Test Score IELTS: 6.1
Full-Time Student
A full-time student is enrolled in 12-18 credit hours.
Part-Time Student
A part-time student is enrolled in 3-11 credit hours.
Curriculum/Courses (120 Credit Hours)
General Requirements – 39 CH
- Communication (12 CH)
- Technical Communication (3 CH) OR
- College Composition (3 CH)
- Humanities Seminar (3 CH)
- Effective Speaking (3 CH)
- Business Communication (3 CH)
- Humanities and Social Science (9 CH)
- Microeconomics (3 CH)
- Macroeconomics (3 CH) OR
- Survey of Economics (3 CH)
- Social Science Elective (3) (3 CH)
- Humanities (3 CH)
- Mathematics and Science (12 CH)
- College Algebra (3 CH)
- Essential Calculus (3 CH) OR
- Applied Math w/Business Concepts (3 CH)
- Statistics (3 CH)
- Science Elective (3) (3 CH)
- Other (6 CH)
- Business Spreadsheets (3 CH)
- Principles of Psychology (3 CH)
Additional Requirements – 81 CH
- Take one of the below:
- University Experience for Ketner School of Business (1 CH)
- University Experience-Business Students (2 CH)
- University Experience (1 CH)
- Business Core (38 CH)
- Accounting I (3 CH)
- Accounting II (3 CH)
- Business Concepts (3 CH)
- Professional Development & Strategies (1 CH)
- Global Strategic Management (3 CH)
- Managerial Finance (3 CH)
- Personal Finance (3 CH)
- Business Law & Ethics (3 CH)
- Designing Operations (3 CH)
- Organizational Behavior (3 CH)
- Capstone (3 CH)
- Marketing (3 CH)
- Capsim Business Simulation (3 CH) OR
- Business Internship (3 CH)
- Concentration Requirements (30 CH)
- Integrated Marketing Communication (3 CH)
- Commerce and Consumer Behavior (3 CH)
- Professional Selling (3 CH)
- Marketing Strategy (3 CH)
- Marketing Research (3 CH)
- Business Electives (15) (15 CH)
Electives – 13 CH
- Business Computer Applications (3 CH)
- Free Electives (10) (10 CH)
Tuition Fees
- Initial Application Fees: $105.
- Study Tuition Fees: $299 per credit hour.
Finally, please fill out the following free application form to enable us to proceed with your application.
- For any additional information or help, please email [email protected].