Marketing and Sales Management
Learn to manage shopper audiences and drive product sales from producers to consumers — blending marketing strategy with hands-on selling skills that translate directly into the workplace.
Course Snapshot
What You'll Learn
Marketing
Covers purchaser behavior and dynamics, selling analysis principles, demand analysis, cost–volume–profit relationships, valuation theory, strategic campaign design, market segmentation, advertising strategies, sales operations, customer relations, and retailing concepts applied to specific products and markets.
Sales
Builds the skills to directly promote products and services to potential customers — client science, image projection, effective communication, social interactions, sales organization and operations, client relations, professional standards, ethics, and technical sales skills.
Throughout the course, students gain practical knowledge and insights into the dynamics of marketing and sales, preparing them for careers in industries where effective customer engagement and product promotion are essential for success.
Upon Completion, Students Will Be Able To
Understand consumer behavior and dynamics to develop effective marketing strategies.
Apply marketing research principles to analyze market demand and pricing relationships.
Develop and implement advertising campaigns and strategic marketing plans.
Identify and target specific market segments for product promotion.
Demonstrate proficiency in sales techniques and strategies to upgrade products and services.
Effectively communicate with customers and build strong customer relations.
Apply professional standards and ethics in marketing and sales practices.
Utilize technical skills and tools for marketing analysis and sales operations.
Ready to Enroll?
Marketing and Sales Management is a 3-credit-hour core course in Windsor University's Accelerated MBA program. Review the grading guidelines or reach out to Student Affairs with any questions before you apply.