Marketing and Sales Management Course

Course Description:

In our Marketing and Sales Management course, students will learn essential skills to effectively manage shopper audiences and drive product sales from producers to consumers.

The marketing component of the course covers a wide range of topics, including purchaser behavior and dynamics, selling analysis principles, demand analysis, cost-volume-profit relationships, valuation theory, strategic campaign design, market segmentation, advertising strategies, sales operations, and customer relations. Students will also explore retailing concepts and their applications to specific products and markets.

On the sales side, students will develop skills to directly promote products and services to potential customers. This includes learning about client science, image projection, effective communication, social interactions, sales organization and operations, client relations, professional standards, ethics, and technical sales skills.

Throughout the course, students will gain practical knowledge and insights into the dynamics of marketing and sales, preparing them for careers in various industries where effective customer engagement and product promotion are essential for success.

Course Learning Outcomes:

Upon completion of the Marketing and Sales Management, the student will be able to:

• Understand consumer behavior and dynamics to develop effective marketing strategies.
• Apply marketing research principles to analyze market demand and pricing relationships.
• Develop and implement advertising campaigns and strategic marketing plans.
• Identify and target specific market segments for product promotion.
• Demonstrate proficiency in sales techniques and strategies to upgrade products and services.
• Effectively communicate with customers and build strong customer relations.
• Apply professional standards and ethics in marketing and sales practices.
• Utilize technical skills and tools for marketing analysis and sales operations.

Number of Credit Hours: 3 credit hours

Instructor Information:

For more information about the instructor of this course, Dr. Malak Attia, please visit the Instructor Page.