Marketing Management
(MBA) Master Of Business Administration
Start Date: May 15, January 15, August 15
End Date: August 30, April 30, November 30
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Course Level
Post Graduate
Course Duration
14 Weeks
Time Per Week
3 Hours Per Week
Credit Hours
3 Credit Hours
Course Instructor
Dr. Danny Gaviria
California, United States
An adjunct instructor at Windsor University. A professor of marketing at the University of La Verne. Has been teaching marketing for the past four years. He has an MBA in marketing from the University of Redlands, Education Ph.D. in Organizational Leadership from Liberty University in progress. Dr. Danny Gaviria has an online teaching certification from the University of La Verne. He also works as a sales and marketing manager. He has experience in graphic designing and has worked as a design department manager.
What is Marketing Management?
Marketing Management includes instruction in purchaser behavior and dynamics, the principle of selling analysis, demand analysis, cost-volume, and profit relationships, valuation theory, promoting the campaign and strategic designing, market segments, advertising ways, sales operations, and management, shopper relations, retailing, and applications to specific product and markets.
What are the benefits of learning Marketing Management?
This course prepares you to undertake and manage shopper audiences’ methods and move products from producers to shoppers.
Upon completion this course, you will have all the knowledge about:
- The basics of marketing and marketing management
- Different marketing concepts (marketing mix, SWOT analysis.. etc)
- Soft Skills, including problem-solving skills
- Customer service and emotional intelligence best practices
- How to meet your business objectives, build your brand name, and generate profits
- Taking your business to the next level
Course Title: Marketing Management
Book Title: Marketing Management, 4th Edition
Course Description:
Marketing Management is represented “the way it is actually practiced in successful organizations today. The fourth edition, written for today’s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resource for the PCM exam.” By McGraw-Hill
Course Content
Part # |
Title |
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Part 1
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Discover Marketing Management
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Part 2
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Use Information to Drive Marketing Decisions
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Part 3
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Develop the Value Offering—The Product Experience
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Part 4
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Price and Deliver the Value Offering
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Part 5
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Communicate the Value Offering
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